Chinese brand OnePlus is pulling out of the global smartphone race.
In a post on the OnePlus Community forum, the popular smartphone brand confirmed it will “conclude new product rollouts in North America.”
OnePlus will continue to operate under its parent brand, Oppo, in China, but is also pulling out of Europe alongside North America. It’s unclear if other locations in Asia will still get the benefit of OnePlus devices — for instance, India is a big market for OnePlus, but there’s no word yet whether the company is pulling out of this region as well.
Realme, on the other hand, another Oppo sub-brand, will continue to operate globally and is in fact pulling out of China.
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