We are makemepulse, a creative and technology company founded in 2008, based in Paris and operating globally. We create digital experiences that help audiences connect with brands in more engaging, memorable, and meaningful ways.

Our work lives at the intersection of strategy, design, storytelling and technology. For more than 15 years, we have been exploring new formats, building new tools, and crafting design-led experiences for brands, products and cultural institutions. From immersive websites and e-commerce platforms to phygital installations, VR, AR, WebXR activations, motion design and gaming experiences, our field of action is intentionally broad.

That range comes from a simple belief: the most interesting ideas rarely fit neatly into one category. Some projects need a platform. Others need a story, a world, a game mechanic, an installation, a gesture, or a new kind of interaction. Our role is to shape the right format for each ambition, then make it feel intuitive, beautiful, and alive.

The Journey

makemepulse was founded by Antoine Ughetto and Nicolas Rajabaly, who met while studying at Gobelins in Paris. From the beginning, their profiles were complementary: one driven by technology, the other by creative direction. Together, they shared the same instinct that digital could become more than a communication channel. It could become a space for emotion, interaction, and imagination.

When they created makemepulse in 2008, the ambition was not only to produce websites or campaigns, but to experiment with what digital experiences could become. The company grew through that mindset: testing new technologies early, approaching each brief as an opportunity to invent, and building a team able to connect creative vision with technical precision.

Today, we support our clients across the full life cycle of a project, from strategy and vision to experience design, creative concepting, technology, production and delivery. Our team of 35+ strategists, creatives, designers, developers and producers shares the same obsession: creating experiences that reflect the ambition of the brands behind them. We craft with precision, build for fluidity, and design with longevity in mind.

Over the years, we have collaborated with brands and institutions such as Audemars Piguet, Brunello Cucinelli, UNESCO, McDonald’s, Riot Games, Netflix, Yuga Labs, Dior, Apple TV, Meta, Spotify, Chevrolet, Renault, Nike, Ubisoft, Estee Lauder and Cartier.

Our work has been recognized by The FWA, Awwwards, Cannes Lions, D&AD, The Webby Awards and The Clios, among others.

Recently, makemepulse entered The FWA Hall of Fame. After receiving 98 FWAs over 18 years, this recognition feels like one of the most meaningful rewards for our work: to stand alongside the studios and companies we have admired for years, the names that helped shape the industry and set the standard for digital craft.

Showcase

UNESCO – Virtual Museum of Stolen Cultural Objects

For UNESCO, we created a virtual museum dedicated to the impact of illicit trafficking of cultural property and the importance of restitution. The challenge was to make absence visible: when cultural objects are stolen, they disappear not only from their communities, but also from public awareness.
Inspired by Francis Kéré’s vision of the baobab as a place of memory and gathering, we designed a multi-platform museum across web and WebVR, where visitors can explore generative galleries where reconstructed objects float free from vitrines, move through the space in a fluid, almost spatial way, and create their own collections to share.

Behind the experience was a careful reconstruction process. Many of the 248 stolen objects, coming from 50 countries, had to be rebuilt from fragmentary documentation, sometimes a single low-quality image. We developed a hybrid workflow combining AI-assisted reconstruction, expert 3D craft, UNESCO’s knowledge and ethical transparency, making sure the models revealed both what was known and what remained unknown.

This special project has won multiple awards, including D&AD, Awwwards Site of the Day, Awwwards Developer of the Day, and FWA Site of the Day. But most importantly, and to our greatest joy, four objects have been recovered and are now part of the Return and Restitution Room.

Audemars Piguet 150th Anniversary

To celebrate Audemars Piguet’s 150th anniversary, we created The House of Wonders, an interactive digital world designed to honour the Maison’s heritage while expressing its creativity, precision and its place in Haute Horlogerie.

Instead of a traditional commemorative website, we imagined a series of 3D rooms inspired by cabinets of curiosity. Each space revealed a different facet of the brand through real-time 3D, CGI, animation, sound and playful interactions, from quizzes and games to assemble watch components, to enter an AR portal and an alchemist’s lab.

For us, The House of Wonders showed how digital can turn heritage into something alive, making 150 years of savoir-faire tangible, memorable and accessible to both connoisseurs and broader luxury audiences.

Every detail was crafted to echo the precision of watchmaking, with tiny mechanical elements, hidden interactions and refined transitions. With more than 25 pieces of snackable content and a badge collection system, we designed the experience to reward curiosity and encourage repeat visits.

The project received multiple distinctions, including a Webby Award in Fashion, Style & Beauty, Gold at the Grand Prix Stratégies du Luxe, as well as recognitions from Awwwards and The FWA for both site and development craft.

As a continuation of the anniversary celebration, we also created The Journey of an Idea, a more poetic and intimate WebXR experience around imagination and creation. We guided users through three symbolic spaces, each representing a stage in the transformation of an idea, from concept to craft to timeless legacy.

Developed with WebGL and WebXR, the experience was accessible across desktop …